Company News

Japan Is Ahead in Anti-Aging Skin Care

Mintel study finds region is at forefront of innovation.

Author Image

By: TOM BRANNA

Editor

Japanese women are expected to live just over 86 years, topping the world’s longevity ratings for the 25th straight year and according to Mintel Beauty Innovation, they are going to continue to look good as they get older. Mintel’s Global New Product Database (GNPD) reports that Japan has seen a significantly higher growth rate in anti-aging skin care products than the US. Skin care products launched in Japan with an anti-aging claim increased by a staggering 85% from 2007 to 2009, compared t...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters